Lovemarks: The Future Beyond Brands
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Lovemarks: The Future Beyond Brands
Kevin Roberts (Author)
Hardcover: 240 pages
Publisher: powerHouse Books,U.S.; Revised edition edition (2 Feb 2006)
Language: English
ISBN-10: 157687270X
ISBN-13: 9781576872703
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
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